One Year Old, But No Cake
July 28, 2011 § 16 Comments
I just realized that this blawg is now over a year old, and I missed the birthday. I’d miss my own birthday if it weren’t for family members to remind me.
The birthday: July 17. I started to peruse some of the older posts, but they suck worse than the ones now. I did notice one amusing thing–the evolution of the blawg in that time.
Admittedly, I started it for two reasons. First, I like to write, and this is a chance to practice what I love while simultaneously subjecting myself to peer (and sometimes non-peer) review. Second, I’ll be honest, I started it because many folks told me that I was ~supposed~ to do this to market my wares as a lawyer.
At the time I started it, I completed 6 years of service to the Army as a lawyer (after 5 years of service as an Infantry Officer). In the service, my paychecks flowed like clockwork twice a month. The client base had no bearing on my pay, and many viewed a life as a Maytag Repairman to be preferable to that of hectic lawyer. The idea of marketing myself and my wares was not a consideration. The clients were who they were. I didn’t seek them. They just eventually made their way to my doorstep. Good and bad, I was bound to take them all. Marketing and private life were foreign to me.
The blawg started as a companion to my practice. Why? Well, that seemed to be what a lot of folks were saying to do. “You need to drive traffic to your site,” they said. “Don’t be left behind in your marketing plan,” they implored. They screamed, “You’ve got to be on the first page of Google!”
I bought a bit of it (philosophically, NOT monetarily), but then, after a few months, I had a chance to look at my practice. The quality clients came from the more traditional sources, and not through newfangled marketing schemes.
More importantly, I sought and received mentorship from others, but it didn’t come from those who focus their careers upon the marketing aspects of the legal profession. The mentorship came from real lawyers–those who have clients and have seen the inside of many courtrooms. They emphasized simplicity, hard work, humility, and, most importantly, patience. I listened, even to the ones from New York.
So, the last 12 months has seen a systematic divorce of my blog from my practice. That trend will continue.
As I wrap-up a few cases this summer, you’ll likely see the name of this blog change. The layout will change, too. The substance, however, will not change. It will still contain random smatterings of whatever the voices in my head tell me to say. Much of it will related to the military and military law, but not all, as usual.
Hopefully, my regular readers (there are 14 now (I broke into double-digits a few months ago)) will appreciate it. The changes are made with them in mind.